I don’t want to be one of those people lying on my deathbed thinking I should have eaten more donuts. I think it’s helpful to know what are the things that really make you happy, and you have to do them while you still can do them.
It gives us an opportunity to experiment, to ask questions, even to fail, but to raise the expectation of what design can be.
Bravo to Paula Scher. But I can’t wait for the day designers think of all ‘commercial’ work this way. Look at all of the most successful brands today: Apple, IBM, Target, etc. They all employ the same risk-taking process as any pro-bono project.
Description of the book:
Why do apparently so few women feature in the history of design? Why is it still the case that so few women speak at conferences? Why are previously well-known women “forgotten”? What effects does the gender debate have on today’s everyday working life? Are women judged today solely on the basis of their quality of work? Since professionalization began, female graphic designers have been working actively and successfully, but the artificial synthesis of masculinity and artistic genius has repeatedly prevented women—with few exceptions—to be recognised in “official” design history. Still today, despite the claim that the gender issue is obsolete in graphic design, only a tiny percentage of active female designers enjoy public acclaim. This opulently illustrated volume finally sets out to fill this gap. It presents the most significant female designers and portrays their paths to professionalization, with numerous short biographies alongside essays, sources and detailed discussions with currently well-known female designers.
Jennifer Bostic of Paper Plane Studio featured in this new gorgeous book titled “Women in Graphic Design: 1890 - 2012”